US Patent Application 18231609. MANAGING IMPRESSIONS OF AN ADVERTISEMENT CAMPAIGN simplified abstract
Contents
MANAGING IMPRESSIONS OF AN ADVERTISEMENT CAMPAIGN
Organization Name
Inventor(s)
Joshua Brenner of New York NY (US)
Christopher Ambrozic of Chapel Hill NC (US)
MANAGING IMPRESSIONS OF AN ADVERTISEMENT CAMPAIGN - A simplified explanation of the abstract
This abstract first appeared for US patent application 18231609 titled 'MANAGING IMPRESSIONS OF AN ADVERTISEMENT CAMPAIGN
Simplified Explanation
- The patent application is about managing impressions in advertisement campaigns. - Impressions can be moved between different impression media based on performance metrics and historical data. - Impression budgets can be modified in an active campaign based on forecasts using current performance data. - Impression budgets can be reallocated between simultaneously active advertisement campaigns.
Original Abstract Submitted
The present disclosure provides for management of impressions in advertisement campaigns. Impressions may be moved between different impression media based on performance metrics and historical data. Impression budgets may be modified in an active campaign based on forecasts determined using current performance data. Impression budgets may be reallocated between simultaneously active advertisement campaigns.
