US Patent Application 17804845. OPTIMIZING TRIAL RESOURCE ALLOCATIONS TO PROMOTE PRODUCT ACQUISITION simplified abstract

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OPTIMIZING TRIAL RESOURCE ALLOCATIONS TO PROMOTE PRODUCT ACQUISITION

Organization Name

Microsoft Technology Licensing, LLC==Inventor(s)==

[[Category:Brijesh Bharadwaj of Redmond WA (US)]]

OPTIMIZING TRIAL RESOURCE ALLOCATIONS TO PROMOTE PRODUCT ACQUISITION - A simplified explanation of the abstract

This abstract first appeared for US patent application 17804845 titled 'OPTIMIZING TRIAL RESOURCE ALLOCATIONS TO PROMOTE PRODUCT ACQUISITION

Simplified Explanation

- The patent application is about a system that helps optimize trials of software products within a budget. - The system estimates the value of acquiring a software product and determines a trial budget for it. - A software provider offers the first trial of the product to the user based on the trial budget and the cost of providing the product. - Data is collected during the first trial, and if the user doesn't acquire the product, a subsequent trial optimizer uses a model to evaluate the collected data. - The optimizer determines a parameter for optimizing a second trial of the product for the user within the remaining trial budget. - Based on this parameter, the system offers the second trial of the product to the user.


Original Abstract Submitted

The present disclosure relates to a system for optimizing a trial of software product within a budget. In particular, the disclosed technology estimates a resource value of product acquisition for a product and determines a trial budget for the product. A software provider offers the first trial of the product to the user for a first trial period based on the trial budget and a resource cost associated with providing the product and collects data associated with the first trial of the product. In response to the first trial not resulting in the product acquisition, a subsequent trial optimizer uses a model for evaluating the collected data and determines a parameter for optimizing a second trial of the product for the user within a remaining trial budget. Based on the at least one parameter, the system offers the second trial of the product to the user.