US Patent Application 17723741. VISUAL ATTENTION LIKELIHOOD ESTIMATIONS FOR OBJECTS OF A VISUAL STIMULUS simplified abstract
Contents
VISUAL ATTENTION LIKELIHOOD ESTIMATIONS FOR OBJECTS OF A VISUAL STIMULUS
Organization Name
Inventor(s)
Annamarie Huttunen of Evergreen CO (US)
Jordan E. Lord of Austin TX (US)
Shannon Rogers of Austin TX (US)
VISUAL ATTENTION LIKELIHOOD ESTIMATIONS FOR OBJECTS OF A VISUAL STIMULUS - A simplified explanation of the abstract
- This abstract for appeared for US patent application number 17723741 Titled 'VISUAL ATTENTION LIKELIHOOD ESTIMATIONS FOR OBJECTS OF A VISUAL STIMULUS'
Simplified Explanation
This abstract describes an apparatus that uses a processing device to analyze visual stimuli and identify objects within them. It also evaluates cognitive measures of each object and estimates the likelihood of a user focusing on them. Based on these estimates, the apparatus can modify the design of the visual stimulus to increase the chances of the user paying attention to specific objects.
Original Abstract Submitted
An apparatus comprises a processing device configured to obtain an information density matrix characterizing information density of feature points in an input visual stimulus, and to analyze content of the input visual stimulus utilizing the information density matrix to identify in the input visual stimulus. The processing device is also configured to evaluate cognitive measures of each of the objects in the input visual stimulus and to estimate a likelihood of a user viewing the input visual stimulus to fixate attention on respective ones of the objects in the input visual stimulus based at least in part on the cognitive measures. The processing device is further configured to modify a design of the input visual stimulus to adjust the estimated likelihood of the user viewing the input visual stimulus to fixate attention on at least one of the objects in the input visual stimulus.
