US Patent Application 17661914. QUANTIFYING USER ENGAGEMENT WITH A MEDIA ITEM simplified abstract
Contents
QUANTIFYING USER ENGAGEMENT WITH A MEDIA ITEM
Organization Name
AT&T Intellectual Property I, L.P.
Inventor(s)
Calvin Yuan Kuo of Boonton NJ (US)
Devan Patel of Cedar Grove NJ (US)
Meghan Vannieuwland of Sparta NJ (US)
Roque Rios of Middletown NJ (US)
QUANTIFYING USER ENGAGEMENT WITH A MEDIA ITEM - A simplified explanation of the abstract
This abstract first appeared for US patent application 17661914 titled 'QUANTIFYING USER ENGAGEMENT WITH A MEDIA ITEM
Simplified Explanation
- The patent application describes a method that uses sensor data to determine the alertness level of a user who is present in a location where a media item is being presented. - The method calculates an alertness score for the user based on the sensor data. - If the alertness score falls below a predefined threshold, a timer is started. - The method continues to calculate the alertness score using newly obtained sensor data while the timer is running. - If the alertness score fails to meet the predefined threshold before the timer expires, an action associated with the media item is taken.
Original Abstract Submitted
For example, a method includes obtaining sensor data depicting movements of facial features of a user who is present in a location in which a media item is being presented, calculating, using the sensor data, an alertness score for the user, determining the alertness score falls below a predefined threshold alertness score, starting, in response to determining that the alertness score falls below the predefined threshold alertness score, a timer while continuing to calculate the alertness score for the user using newly obtained sensor data, determining that the alertness score for the user using the newly obtained sensor data has failed to meet the predefined threshold alertness score before an expiration of the timer, and taking, in response to the alertness score for the user using the newly obtained sensor data failing to meet the predefined threshold score before expiration of the timer, an action associated with the media item.
