YAHOO ASSETS LLC (20250104117). SYSTEM AND METHOD FOR DYNAMIC CREATIVE OPTIMIZATION VIA GENERATIVE AI
SYSTEM AND METHOD FOR DYNAMIC CREATIVE OPTIMIZATION VIA GENERATIVE AI
Organization Name
Inventor(s)
Oren Shlomo Somekh of Kfar-Netter IL
SYSTEM AND METHOD FOR DYNAMIC CREATIVE OPTIMIZATION VIA GENERATIVE AI
This abstract first appeared for US patent application 20250104117 titled 'SYSTEM AND METHOD FOR DYNAMIC CREATIVE OPTIMIZATION VIA GENERATIVE AI
Original Abstract Submitted
the present teaching relates to displaying ads. a generative artificial intelligence (ai) model for creating advertisement assets is obtained, via machine learning, based on training data generated based on online feedback information on previously displayed advertisements. base advertisement information associated with an advertisement of a product specifying some attributes characterizing the product is received. using the generative ai model, multiple advertisement assets are created with respect to some attribute of the advertisement. each advertisement asset is a representation of an attribute. these advertisement assets are used to form different asset combinations, each of which can be used to display the advertisement.
