Walmart apollo, llc (20240257182). SYSTEM AND METHOD FOR AUTOMATICALLY PROVIDING RELEVANT DIGITAL ADVERTISEMENTS
SYSTEM AND METHOD FOR AUTOMATICALLY PROVIDING RELEVANT DIGITAL ADVERTISEMENTS
Organization Name
Inventor(s)
Fanglida Yan of Milpitas CA US
Tanay Kumar Saha of San Jose CA US
Musen Wen of Mountain View CA US
SYSTEM AND METHOD FOR AUTOMATICALLY PROVIDING RELEVANT DIGITAL ADVERTISEMENTS
This abstract first appeared for US patent application 20240257182 titled 'SYSTEM AND METHOD FOR AUTOMATICALLY PROVIDING RELEVANT DIGITAL ADVERTISEMENTS
Original Abstract Submitted
systems and methods for automatically determining and providing digital advertisements with ensured relevancy to a search query are disclosed. in some embodiments, based on historical user session data, a query is determined to be a head query, torso query, or tail query. for each sponsored item, a relevance score is generated to represent a degree of relevancy between the sponsored item and the query, and it is determined whether the sponsored item is eligible to be recommended in response to the query based on: (a) comparing the relevance score to a first threshold when the query is a head or torso query, or (b) comparing the relevance score to a second threshold when the query is a tail query. based on all sponsored items that are eligible to be recommended, a ranked list of recommended items is generated for display based on an auction mechanism.