SWOOP IP HOLDINGS LLC (20240412250). EMAIL-BASED TRANSACTIONS FOR E-COMMERCE

EMAIL-BASED TRANSACTIONS FOR E-COMMERCE

Organization Name

SWOOP IP HOLDINGS LLC

Inventor(s)

John P. Killoran, Jr. of Albuquerque NM (US)

Dennis William Peek of Albuquerque NM (US)

Matthew Custer of Albuquerque NM (US)

EMAIL-BASED TRANSACTIONS FOR E-COMMERCE

This abstract first appeared for US patent application 20240412250 titled 'EMAIL-BASED TRANSACTIONS FOR E-COMMERCE

Original Abstract Submitted

an electronic commerce (e-commerce) system may send advertisement emails to customers that are registered with the e-commerce system. the advertisement emails may include mailto hyperlinks. each mailto hyperlink may be associated with a product that is being offered for sale, and each mailto hyperlink describes an email message that may be generated when that hyperlink is selected. when a mailto hyperlink is selected, the generated email message may include one or more parameters related to the product associated with the hyperlink, such as an identifier of the product. the generated email message may then be transmitted to the e-commerce system. the e-commerce system may receive the message and, based on the parameters in the received message, execute a transaction to purchase the identified product on behalf of the customer.