Google llc (20250094508). DIGITAL COMPONENT PROVISION BASED ON CONTEXTUAL FEATURE DRIVEN AUDIENCE INTEREST PROFILES
DIGITAL COMPONENT PROVISION BASED ON CONTEXTUAL FEATURE DRIVEN AUDIENCE INTEREST PROFILES
Organization Name
Inventor(s)
Kumar Rishabh of Redmond WA US
DIGITAL COMPONENT PROVISION BASED ON CONTEXTUAL FEATURE DRIVEN AUDIENCE INTEREST PROFILES
This abstract first appeared for US patent application 20250094508 titled 'DIGITAL COMPONENT PROVISION BASED ON CONTEXTUAL FEATURE DRIVEN AUDIENCE INTEREST PROFILES
Original Abstract Submitted
methods, systems, and media comprising; obtaining, from a client device and during a browsing session conducted by a user, contextual features relating to context within the browsing session, wherein the contextual features do not include any personally-identifiable data; generating, using a trained contextual model and based on the contextual features, an audience interest profile, wherein the audience interest profile represents a prediction of affinity to one or more content categories, wherein the trained contextual model is trained using a set of historical contextual data aggregated from a plurality of prior browsing sessions and audience interest profiles that each represent an affinity to one or more content categories, and wherein the set of historical contextual data does not include any personally-identifiable data; identifying, based on the generated audience interest profile, a digital component for provision; and providing, for display on the client device and during the browsing session, the digital component.
