Google llc (20250005092). DISTRIBUTING DIGITAL COMPONENTS BASED ON PREDICTED ATTRIBUTES
DISTRIBUTING DIGITAL COMPONENTS BASED ON PREDICTED ATTRIBUTES
Organization Name
Inventor(s)
Arne Mauser of Los Altos Hills CA US
DISTRIBUTING DIGITAL COMPONENTS BASED ON PREDICTED ATTRIBUTES
This abstract first appeared for US patent application 20250005092 titled 'DISTRIBUTING DIGITAL COMPONENTS BASED ON PREDICTED ATTRIBUTES
Original Abstract Submitted
methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for selecting and distributing digital components based on predicted user attributes of users are described. in one aspect, a method includes obtaining data indicating content categories of content of the content pages accessed by the user during the user visits. a determination is made for an aggregate measure of each content category based on a quantity of user visits to content pages of the electronic resource of the publisher that included content classified as belonging to the content category. user attribute prediction data indicating previously predicted user attributes of the user is obtained. user attributes are predicted for the current visit of the user to the electronic resource of the publisher that is further used to select digital components for display with the electronic resource on a client device during the current visit.