Google llc (20240320269). DIGITAL SUPPLEMENT ASSOCIATION AND RETRIEVAL FOR VISUAL SEARCH simplified abstract

DIGITAL SUPPLEMENT ASSOCIATION AND RETRIEVAL FOR VISUAL SEARCH

Organization Name

google llc

Inventor(s)

Alan Lee Joyce of Mountain View CA (US)

Edgar Chung of Mountain View CA (US)

Zhe Yang of Santa Clara CA (US)

Ian Mesa of Los Gatos CA (US)

Joseph Olson of Mountain View CA (US)

DIGITAL SUPPLEMENT ASSOCIATION AND RETRIEVAL FOR VISUAL SEARCH - A simplified explanation of the abstract

This abstract first appeared for US patent application 20240320269 titled 'DIGITAL SUPPLEMENT ASSOCIATION AND RETRIEVAL FOR VISUAL SEARCH

The patent application describes systems and methods for identifying and retrieving content for visual search by associating digital supplements with visual content.

• The method involves receiving data specifying a digital supplement and a supplement anchor for linking the supplement with visual content.
• A data structure instance is generated to specify the digital supplement and supplement anchor.
• The digital supplement can be triggered by an image based on storing the data structure instance in a database with other instances.
• Each instance in the database specifies a digital supplement and one or more supplement anchors.

• • Key Features and Innovation:**

• Association of digital supplements with visual content for visual search.
• Generation of data structure instances to link supplements with visual content.
• Triggering of digital supplements based on stored data structure instances.

• • Potential Applications:**

This technology can be used in e-commerce for visual search, augmented reality applications, and digital marketing campaigns.

• • Problems Solved:**

This technology addresses the challenge of efficiently identifying and retrieving relevant content for visual search.

• • Benefits:**

• Improved user experience in visual search applications.
• Enhanced engagement with digital supplements linked to visual content.
• Increased efficiency in content retrieval for visual search.

• • Commercial Applications:**

Title: Visual Search Enhancement Technology for E-commerce and Digital Marketing

This technology can be utilized by e-commerce platforms to enhance visual search capabilities, by digital marketers to create interactive campaigns, and by augmented reality developers for immersive experiences.

• • Questions about Visual Search Technology:**

1. How does this technology improve the efficiency of visual search? 2. What are the potential implications of this technology for e-commerce platforms?

Original Abstract Submitted

systems and methods for identification and retrieval of content for visual search are provided. an example method includes receiving data specifying a digital supplement. the data may identify a digital supplement and a supplement anchor for associating the digital supplement with visual content. the method may also include generating a data structure instance that specifies the digital supplement and the supplement anchor and, after generating the data structure instance, enabling triggering of the digital supplement by an image based at least on storing the data structure instance in a database that includes a plurality of other data structure instances. the other data structure instances may each specify a digital supplement and one or more supplement anchors.