Google llc (20240119515). MATCHING CONTENT PROVIDERS AND INTERESTED CONTENT USERS simplified abstract

MATCHING CONTENT PROVIDERS AND INTERESTED CONTENT USERS

Organization Name

google llc

Inventor(s)

Adrian Dumitru Corduneanu of Palo Alto CA (US)

Eyal Manor of Plainview NY (US)

Scott Spencer of New York NY (US)

Joerg Heilig of Los Altos CA (US)

MATCHING CONTENT PROVIDERS AND INTERESTED CONTENT USERS - A simplified explanation of the abstract

This abstract first appeared for US patent application 20240119515 titled 'MATCHING CONTENT PROVIDERS AND INTERESTED CONTENT USERS

Simplified Explanation

The patent application describes methods, systems, and apparatuses for matching content providers with interested content users. Here is a simplified explanation of the abstract:

• Input indicating a user accessing a network location is received along with the user's identifier.
• The identifier is obfuscated and transmitted to a content provider.
• A re-direct identifier is sent to the user instructing them to contact the content provider directly.
• When the user contacts the content provider, they transmit a provider-specific identifier.
• The content provider updates a database of obfuscated user identifiers and provider-specific user identifiers.

Potential Applications

This technology could be applied in online advertising, personalized content delivery, and targeted marketing campaigns.

Problems Solved

This technology solves the problem of efficiently matching content providers with interested users while maintaining user privacy and security.

Benefits

The benefits of this technology include improved user engagement, targeted content delivery, and enhanced user experience.

Potential Commercial Applications

Potential commercial applications of this technology include online advertising platforms, content recommendation systems, and targeted marketing tools.

Possible Prior Art

One possible prior art could be personalized advertising systems that use user identifiers to target ads to specific users based on their browsing behavior.

How does the system ensure the security and privacy of user identifiers during transmission and storage?

The patent application does not provide detailed information on the specific security measures in place to protect user identifiers.

What are the potential limitations or drawbacks of using obfuscated user identifiers in content matching systems?

The patent application does not address any potential limitations or drawbacks of using obfuscated user identifiers in content matching systems, such as the complexity of managing multiple identifiers for each user.

Original Abstract Submitted

methods, systems, and apparatuses to match content providers and interested content users are described. input indicating an accessing of a network location by a user is received along with the user's identifier. the identifier is obfuscated and transmitted to a content provider configured to provide content to the user at the network location. a re-direct identifier is transmitted to the user instructing the user to directly contact the content provider. when the user contacts the content provider, the user transmits a provider-specific identifier by which the content provider identifies the user and the obfuscated user identifier. the content provider updates a database of obfuscated user identifiers and provider-specific user identifiers based on the received identifiers. thus, the content provider is enabled to identify interested users based on obfuscated and provider-specific user identifiers.