Gm global technology operations llc (20240242236). INTERACTIVE CONJOINT ENVIRONMENT simplified abstract

INTERACTIVE CONJOINT ENVIRONMENT

Organization Name

gm global technology operations llc

Inventor(s)

James Lemieux of Royal Oak MI (US)

Peiling Wu-smith of Rochester Hills MI (US)

Kurt R. Schmitter of Pinckney MI (US)

Ravi S. Sambangi of Rochester Hills MI (US)

Kathryn Schumacher of Pleasant Ridge MI (US)

Jonathan H. Owen of Bloomfield MI (US)

INTERACTIVE CONJOINT ENVIRONMENT - A simplified explanation of the abstract

This abstract first appeared for US patent application 20240242236 titled 'INTERACTIVE CONJOINT ENVIRONMENT

The abstract describes an interactive vehicle conjoint study survey system that includes a virtual machine with an application server running a management program to generate, modify, and save survey content for survey takers. The system generates a choice task content list for survey takers to review and complete, with a reader program identifying selected choices to display on a survey taker interface on a smart phone screen.

• Virtual machine with application server and management program
• Generation, modification, and saving of survey content
• Choice task content list for survey takers
• Reader program to identify and display selected choices
• Survey taker interface formatted for smart phone screens

Potential Applications: - Market research for vehicle preferences - Consumer behavior analysis for vehicle features - Customized product development based on survey feedback

Problems Solved: - Streamlining survey processes for efficient data collection - Enhancing user experience for survey takers - Improving decision-making for product development

Benefits: - Accurate data collection for informed decision-making - Enhanced user engagement and satisfaction - Tailored product development based on consumer preferences

Commercial Applications: Title: "Enhancing Market Research with Interactive Vehicle Conjoint Study Survey System" This technology can be used by automotive companies, market research firms, and product developers to gather valuable insights into consumer preferences and behavior, leading to more targeted and successful product offerings in the automotive industry.

Prior Art: Further research can be conducted in the field of interactive survey systems, conjoint analysis, and user interface design to explore existing technologies and methodologies related to the described system.

Frequently Updated Research: Stay informed about advancements in survey technology, user experience design, and market research methodologies to enhance the effectiveness and efficiency of the interactive vehicle conjoint study survey system.

Questions about Interactive Vehicle Conjoint Study Survey System: 1. How does the system ensure data accuracy and reliability in survey responses? 2. What are the potential limitations or challenges of implementing this technology in different market research settings?

Original Abstract Submitted

an interactive vehicle conjoint study survey system includes a first virtual machine including an application server operating a management program generating, modifying and saving conjoint environment survey content for access by a survey taker. a choice task content list is generated by the management program and is reviewed and completed by the survey taker. a reader program of the first virtual machine identifies survey taker choices selected from the choice task content list to be displayed. a survey taker interface is formatted to conform to an interface window completely displayed on a screen of a survey taker device defining a smart phone displays the survey taker choices.