Black Crow Al, Inc. (20240273618). METHOD AND SYSTEM FOR ELECTRONIC ADVERTISING simplified abstract

METHOD AND SYSTEM FOR ELECTRONIC ADVERTISING

Organization Name

Black Crow Al, Inc.

Inventor(s)

Joshua Feuerstein of Brooklyn NY (US)

Richard Harris of New York NY (US)

Joshua Hartmann of Brooklyn NY (US)

Adam R. Pritchard of New York NY (US)

Arun Rajan of San Ramon CA (US)

Kurt Schrader of New York NY (US)

Jonathan Taqqu of New York NY (US)

Damon Tassone of New York NY (US)

METHOD AND SYSTEM FOR ELECTRONIC ADVERTISING - A simplified explanation of the abstract

This abstract first appeared for US patent application 20240273618 titled 'METHOD AND SYSTEM FOR ELECTRONIC ADVERTISING

The abstract of the patent application describes a method for delivering advertising in an online environment by determining the context of a user interacting with an e-commerce website, defining a relation between advertisements and products based on relevance types, and displaying relevant advertisements to the user.

• The method involves determining the user's intent to locate a product for purchase based on their interactions with the e-commerce website.
• A relation is established between advertisements and products using various relevance types to ensure the displayed ads are relevant to the user's search.
• The system displays advertisements that have a direct relation to the product the user is interested in, increasing the likelihood of engagement and conversion.

Potential Applications: - E-commerce platforms can use this method to improve the effectiveness of their advertising campaigns. - Advertisers can target users more accurately based on their intent and interests, leading to higher conversion rates.

Problems Solved: - Helps advertisers deliver more relevant ads to users, increasing the chances of conversion. - Enhances the user experience by showing ads that align with their search intent.

Benefits: - Improved targeting of advertisements leads to higher engagement and conversion rates. - Enhances the overall user experience by displaying relevant ads that match the user's search intent.

Commercial Applications: Title: Enhanced Advertising Targeting Method for E-commerce Platforms This technology can be used by e-commerce platforms to optimize their advertising strategies and improve user engagement and conversion rates. Advertisers can benefit from more accurate targeting, leading to higher ROI on their advertising campaigns.

Prior Art: Further research can be conducted in the field of online advertising targeting methods to explore existing technologies and approaches that may be related to the method described in the patent application.

Frequently Updated Research: Stay updated on the latest trends and advancements in online advertising targeting methods to ensure the continued effectiveness and relevance of the technology. Regularly review industry publications and research studies to incorporate new insights into advertising strategies.

Questions about Enhanced Advertising Targeting Method for E-commerce Platforms: 1. How does this method improve the relevance of advertisements for users? - This method enhances the relevance of ads by establishing a direct relation between advertisements and products based on the user's search intent, increasing the likelihood of engagement and conversion. 2. What are the potential benefits for e-commerce platforms implementing this advertising targeting method? - E-commerce platforms can benefit from improved user engagement, higher conversion rates, and increased ROI on their advertising campaigns by using this method to deliver more relevant ads to users.

Original Abstract Submitted

a method of delivering advertising in an online environment includes determining a context of a user operating a client computer to interact with an e-commerce website, where the determined context representing an intent of the user to locate a product for purchase, defining a relation between one or more of a plurality of advertisements and the product based on at least one of a plurality of relevance types, and displaying, to the user, at least one of the advertisements having the relation to the product.