System and Method for Tracking and Rewarding Users and Providing Targeted Advertising

Abstract: systems and methods of tracking and rewarding users of any of a variety of content hosting systems, such as search engines. in one embodiment, a method of rewarding a user of a search engine includes receiving secure identification information identifying a user, retrieving user account information using the secure identification information, receiving a search query associated with the user account information, crediting the user account with a reward that is directly related to providing the search query, and returning search results in response to the received search query.

Inventor(s): Mazen A. Skaf

CPC Classification: G06Q30/0231 ({Awarding of a frequent usage incentive independent of the monetary value of a good or service purchased, or distance travelled})

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