PROFIT POOL OPTIMIZATION PROCESS (PPOP)

Abstract: a profit pool optimization process (ppop) provides retailers or brand owners in the consumer products vertical or any other vertical where retailers/brand owners can capture relevant personalized data and deliver incentives directly to high potential consumers the opportunity to generate significantly more profit. the ppop can target particularly high potential shoppers via the use of multiple synergistic user-permissioned data sources, sophisticated artificial intelligence algorithms and analytics, relevant cash and non-cash incentives, and advertising messages, and deliver these incentives through a personalized user-permissioned retail media network communication capability or the equivalent thereof.

Inventor(s): C. Gordon Wade, Venkatesh Bala

CPC Classification: G06Q30/0261 ({based on user location})

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