Use of Non-Streaming-Pattern Data Flow as Basis to Trigger Monitoring for Ad Exposure

Abstract: a method and system for controlling advertisement-exposure monitoring. an example method includes (i) a computing system receiving digital query signature data representing media presented at a given time at a panelist site, (ii) the computing system determining, based on network-monitoring at the panelist site, that, at the given time, the panelist site was receiving a non-zero packet-data flow that had a bit rate too low to be program-content streaming, and (iii) responsive to at least the determining, the computing system searching through advertisement reference signature data for a match, between the advertisement reference signature data and the digital query signature data, that would establish that the media presented at the given time was a given advertisement.

Inventor(s): Stanley Wellington Woodruff, III, John Thomas LiVoti

CPC Classification: G06Q30/0272 (Period of advertisement exposure)

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