19020359. ON DEVICE PERSONALIZATION OF CONTENT TO PROTECT USER PRIVACY (Apple Inc.)
ON DEVICE PERSONALIZATION OF CONTENT TO PROTECT USER PRIVACY
Organization Name
Inventor(s)
Dominic J. Hughes of Menlo Park CA US
Anil A. Sewani of Sunnyvale CA US
Chi Wai Lau of Santa Clara CA US
Amogh Mahapatra of Santa Clara CA US
Gurumurthy D. Ramkumar of Palo Alto CA US
ON DEVICE PERSONALIZATION OF CONTENT TO PROTECT USER PRIVACY
This abstract first appeared for US patent application 19020359 titled 'ON DEVICE PERSONALIZATION OF CONTENT TO PROTECT USER PRIVACY
Original Abstract Submitted
In some implementations, a computing system can deliver personalized content while preserving user privacy. For example, the computing system can include a content server that filters, deduplicates, and generates clusters of content items (e.g., articles, news stories, etc.) that are relevant to an investment identifier received in a request from a client device. The content server can send the clusters of content items to the requesting client. Upon receiving the clusters of content items, requesting client device can evaluate the content items based on user preferences stored on the user device and select a representative content item from one or more content item clusters. The selected content item can then be presented on a display of the user device. Thus, personalization of content item selection and presentation can be performed without distributing user preference data outside of the user device thereby preserving user privacy.