18981962. MESSAGE ROUTING OPTIMIZATION SYSTEM (Twilio Inc.)
MESSAGE ROUTING OPTIMIZATION SYSTEM
Organization Name
Inventor(s)
Jamie O'shaughnessy of Surrey GB
Kaarel Kitsemets of Uuesalu EE
MESSAGE ROUTING OPTIMIZATION SYSTEM
This abstract first appeared for US patent application 18981962 titled 'MESSAGE ROUTING OPTIMIZATION SYSTEM
Original Abstract Submitted
An example method of message routing includes: determining a share of messages to be allocated to each suboptimal message routing provider of a plurality of message routing providers; allocating, based on the share of messages, a respective subset of a plurality of incoming messages to each suboptimal message routing provider of the plurality of message routing providers; allocating remaining messages of the plurality of incoming messages to an optimal message routing provider of the plurality of message routing providers; receiving feedback data reflecting delivery of the allocated messages by the plurality of message routing providers; estimating, based on the feedback data, a respective conversion rate for the optimal message routing provider and each suboptimal message routing provider; and selecting, based on a plurality of conversion rates, a new optimal message routing provider.