18948368. SYSTEM AND METHOD FOR CONTENT INTEGRATED PRODUCT PURCHASING (PAYPAL, INC.)

SYSTEM AND METHOD FOR CONTENT INTEGRATED PRODUCT PURCHASING

Organization Name

PAYPAL, INC.

Inventor(s)

Badrinath Vengalathur Srinath of Chennai IN

Prabhakar Ramadass of Chennai IN

Saji Padmaraagam Hussain of Chennai IN

SYSTEM AND METHOD FOR CONTENT INTEGRATED PRODUCT PURCHASING

This abstract first appeared for US patent application 18948368 titled 'SYSTEM AND METHOD FOR CONTENT INTEGRATED PRODUCT PURCHASING

Original Abstract Submitted

In a system and method for providing augmented content, embodiments disclose a communication module that receives a product identifier for a product and content including an object. The embodiments also disclose an overlay creation module that creates a user interface with a first actuatable element, the first actuatable element being configured to send product purchase instructions to a merchant server when actuated. The embodiments also disclose a product matching module that matches the object to the product identifier and an augmentation module that, in response to the product matching module matching the object to the product identifier, creates an augmented content which includes the content and a second actuatable element, the second actuatable element being configured to display the user interface as an overlay over the content on a user device when actuated. The embodiments also disclose a displaying module that instructs a user device to display the augmented content.