18883528. SYSTEMS AND METHODS FOR CUSTOMIZING DELIVERY OF ADVERTISEMENTS (Adeia Guides Inc.)
SYSTEMS AND METHODS FOR CUSTOMIZING DELIVERY OF ADVERTISEMENTS
Organization Name
Inventor(s)
Parasuraman Ramakrishnan of Boston MA (US)
Michael A. Montalto of South Hamilton MA (US)
Pok-Ching Lee of Waltham MA (US)
Wendy Cheang of Charlestown MA (US)
SYSTEMS AND METHODS FOR CUSTOMIZING DELIVERY OF ADVERTISEMENTS
This abstract first appeared for US patent application 18883528 titled 'SYSTEMS AND METHODS FOR CUSTOMIZING DELIVERY OF ADVERTISEMENTS
Original Abstract Submitted
When a viewer is determined to be interested in an advertisement, a media guidance application may identify a second related advertisement to display to the viewer. The second advertisement may be displayed following the first interesting advertisement. To avoid timing issues, media content following the advertisements may be buffered so that the viewer can catch up on the media content without missing anything.
Categories:
- Adeia Guides Inc.
- Parasuraman Ramakrishnan of Boston MA (US)
- Michael A. Montalto of South Hamilton MA (US)
- Pok-Ching Lee of Waltham MA (US)
- Wendy Cheang of Charlestown MA (US)
- H04N21/81
- G06F16/43
- G06F16/438
- G06Q30/0241
- G06Q50/00
- H04N21/231
- H04N21/234
- H04N21/258
- H04N21/278
- H04N21/442
- H04N21/458
- H04N21/4788
- H04N21/482
- H04N21/84
- CPC H04N21/812
