18571891. Client-to-Client Asset Hosting and Serving for Digital Advertising simplified abstract (GOOGLE LLC)
Client-to-Client Asset Hosting and Serving for Digital Advertising
Organization Name
Inventor(s)
Alex Jacobson of Mountain View CA (US)
Nick Sabatino of Mountain View CA (US)
Client-to-Client Asset Hosting and Serving for Digital Advertising - A simplified explanation of the abstract
This abstract first appeared for US patent application 18571891 titled 'Client-to-Client Asset Hosting and Serving for Digital Advertising
The abstract discusses techniques for enhancing security and privacy in mobile applications when requesting digital advertisements. These techniques involve using a separate ad management application on the same mobile device to handle ad requests and responses.
- The ad management application generates ad request messages, sends them to a supply-side platform (SSP) of a digital advertising network, receives ad response messages with digital ad assets, and then forwards the ad response to the requesting application for display.
- The ad request and response processes may be conducted through remote procedure calls.
- The ad management application may augment the ad request to ensure secure and private delivery of digital ad assets.
- By using this method, the user's data and privacy are better protected during the ad-serving process.
- This innovation aims to improve the overall security and privacy of digital advertising on mobile devices.
Potential Applications: - Enhancing security and privacy in mobile advertising - Improving user trust in ad-supported mobile applications - Providing a more secure environment for digital ad delivery
Problems Solved: - Mitigating privacy concerns related to ad requests and responses - Preventing unauthorized access to user data during ad serving
Benefits: - Increased user trust in mobile advertising - Enhanced security and privacy for ad-supported applications - Better protection of user data during ad delivery processes
Commercial Applications: Title: Secure Mobile Advertising Solutions This technology can be utilized by mobile app developers, digital advertisers, and ad networks to ensure secure and private delivery of digital ads on mobile devices. It can help build user trust and compliance with privacy regulations.
Prior Art: Researchers and developers can explore prior art related to secure ad serving in mobile applications, including techniques for data encryption, secure communication protocols, and privacy-enhancing technologies.
Frequently Updated Research: Stay informed about advancements in mobile advertising security, privacy technologies, and best practices for secure ad delivery on mobile devices.
Questions about Secure Mobile Advertising Solutions: 1. How does this technology impact user experience in mobile applications? - This technology enhances user trust by ensuring secure and private delivery of digital ads, leading to a more positive user experience. 2. What are the potential challenges in implementing these security measures in mobile advertising? - Implementing robust security measures may require collaboration between app developers, ad networks, and advertisers to ensure seamless integration and compliance with privacy regulations.
Original Abstract Submitted
Techniques for increasing security and privacy while requesting digital advertisements for mobile applications are provided. Such techniques use a separate ad management application on the same mobile computing device as an ad-requesting application to receive an ad request and to provide an ad response that provides digital ad assets to the ad-requesting application. The ad request and the ad response may be remote procedure calls. To obtain and provide the digital ad assets of a digital advertisement, the ad management application generates an ad request message based upon the ad request (which may include augmenting the ad request), sending the ad request message to a supply-side platform (SSP) of a digital advertising network, receiving an ad response message including the digital ad assets from the SSP, and sending the ad response with the digital ad assets to the ad-requesting application for display to a user of the mobile computing device.
