18503858. SEAMLESSLY INSERTING A SUPPLEMENTAL CONTENT ITEM INTO A CONTENT ITEM (Adeia Guides Inc.)

SEAMLESSLY INSERTING A SUPPLEMENTAL CONTENT ITEM INTO A CONTENT ITEM

Organization Name

Adeia Guides Inc.

Inventor(s)

Tao Chen of Palo Alto CA US

Reda Harb of Tampa FL US

SEAMLESSLY INSERTING A SUPPLEMENTAL CONTENT ITEM INTO A CONTENT ITEM

This abstract first appeared for US patent application 18503858 titled 'SEAMLESSLY INSERTING A SUPPLEMENTAL CONTENT ITEM INTO A CONTENT ITEM

Original Abstract Submitted

The present disclosure relates to methods and systems, implemented by a device such as a client device, for seamlessly inserting a supplemental content item into a content item to negate the user's need for rewinding to a point prior to the interruption of the content item by the supplemental content item. The client device accesses the supplemental content insertion logic to identify a default supplemental content insertion point between two consecutive segments of the content item. The client device analyzes the two consecutive segments of the content item to identify a natural supplemental content insertion point within one of the two consecutive segments. The client device then decodes a first set of frames of the content item up to the natural supplemental content insertion point, a second set of frames of the supplemental content item and a third set of frames of the content item from the natural supplemental content insertion point. The client device places these three sets of frames in a buffer and plays the frames from the buffer.