18462736. PERSONA-DRIVEN AUTOMATED CONTENT ENGAGEMENT SYSTEM (Capital One Services, LLC)
PERSONA-DRIVEN AUTOMATED CONTENT ENGAGEMENT SYSTEM
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PERSONA-DRIVEN AUTOMATED CONTENT ENGAGEMENT SYSTEM
This abstract first appeared for US patent application 18462736 titled 'PERSONA-DRIVEN AUTOMATED CONTENT ENGAGEMENT SYSTEM
Original Abstract Submitted
In some implementations, a content hosting system may receive a content item that includes one or more interactive elements associated with a plurality of user personas that each include shared attributes associated with a user group. The content hosting system may serve the content item to a user device based on a request to access the content item. The content hosting system may track engagement data related to a content consumer associated with the user device engaging with the content item and/or the one or more interactive elements. The content hosting system may identify, among the plurality of user personas, a user persona associated with the content consumer associated with the user device based on the engagement data. The content hosting system may adapt a layout associated with the content item based on the user persona associated with the content consumer associated with the user device.
