REACTIVE VIRAL SPAM DETECTION

Organization Name

Microsoft Technology Licensing, LLC

Inventor(s)

Anirban Biswas of Bangalore (IN)

Sumit Srivastava of Bangalore (IN)

Srinivasa Madhava Phaneendra Angara of Bengaluru (IN)

Nishka Krishnappa Saligrama of Bangalore (IN)

REACTIVE VIRAL SPAM DETECTION

This abstract first appeared for US patent application 18452707 titled 'REACTIVE VIRAL SPAM DETECTION

Original Abstract Submitted

Techniques herein balance the need for flexibility with the need accuracy, using a reactive approach to viral spam detection. After content (e.g., a social media platform news feed or timeline post) is created, interaction activity (e.g., content views) with the content is monitored. Based on the monitoring of the interactivity activity, it is determined whether a reactive viral spam analysis condition is satisfied for the content (e.g., because the number of content views exceeds a threshold). In response to determining that the reactive viral spam analysis condition is satisfied, a determination is made whether the content is or is not viral spam. If the content is determined to be viral spam, then it may be reported or flagged for further action (e.g., take down after manual confirmation).