18335072. ESTIMATED UNIQUE ENGAGEMENT MEASUREMENT WITH USER PRIVACY PROTECTION (Microsoft Technology Licensing, LLC)

ESTIMATED UNIQUE ENGAGEMENT MEASUREMENT WITH USER PRIVACY PROTECTION

Organization Name

Microsoft Technology Licensing, LLC

Inventor(s)

Yuan Gao of Santa Clara CA (US)

Mu Qiao of Campbell CA (US)

Min Liu of Palo Alto CA (US)

Yi Zhang of Los Altos CA (US)

Qianqian Ma of Sunnyvale CA (US)

Shan Ba of Palo Alto CA (US)

Lisa Qian of Seattle WA (US)

Ian V. Koeppe of Papillion NE (US)

Chad K. Crowe of Omaha NE (US)

John F. Mccarthy, Iii of Lincoln NE (US)

ESTIMATED UNIQUE ENGAGEMENT MEASUREMENT WITH USER PRIVACY PROTECTION

This abstract first appeared for US patent application 18335072 titled 'ESTIMATED UNIQUE ENGAGEMENT MEASUREMENT WITH USER PRIVACY PROTECTION

Original Abstract Submitted

Embodiments of the disclosed technologies are capable of providing engagement feedback for an online system while maintaining user privacy. Embodiments determine one or more user groups. A user group includes users, and a size of the user group is selected to protect user privacy. A user action is received from a user in a first group. The user action includes an interaction with a piece of content. A group action count is updated for the first group based on the user action. The group action count indicates a number of interactions with the piece of content by any of the users in the first group. An estimated number of unique engagements is calculated based on the group action count and the size of the first group. The estimated number of unique engagements is provided to the online system as the engagement feedback for the piece of content.