18130891. SYSTEM AND METHOD FOR CONFIGURING A CONTENT SELECTION INTERFACE simplified abstract (ThinkAnalytics Ltd.)

SYSTEM AND METHOD FOR CONFIGURING A CONTENT SELECTION INTERFACE

Organization Name

ThinkAnalytics Ltd.

Inventor(s)

Asim Ullah of Glasgow (GB)

Bryan Bossard of Canyon Country CA (US)

Ewen Cattanach of Glasgow (GB)

Peter Docherty of Glasgow (GB)

Christopher Mcguire of Glasgow (GB)

SYSTEM AND METHOD FOR CONFIGURING A CONTENT SELECTION INTERFACE - A simplified explanation of the abstract

This abstract first appeared for US patent application 18130891 titled 'SYSTEM AND METHOD FOR CONFIGURING A CONTENT SELECTION INTERFACE

The abstract describes a method and system for configuring a content selection interface based on user activity.

• Groups of content are identified within the system.
• User activity, such as interactions with content groups on the interface, is obtained.
• The content groups are then ordered for presentation to the user based on their activity.

Potential Applications: - Personalized content recommendations on streaming platforms. - Tailored advertising based on user preferences. - Customized news feeds on social media platforms.

Problems Solved: - Enhances user experience by presenting relevant content. - Increases user engagement with the interface. - Improves content discovery for users.

Benefits: - Higher user satisfaction. - Increased user retention. - More effective content delivery.

Commercial Applications: - Media streaming services. - E-commerce platforms. - Social media networks.

Questions about the technology: 1. How does this method improve user engagement with content? 2. What are the key factors considered when ordering content groups for presentation?

Original Abstract Submitted

A computer-implemented method of configuring a content selection interface and associated system, the method comprising: identifying groups of content; obtaining user activity, wherein the user activity comprises interactions by the user with groups of content on a content selection interface; and ordering groups of content for presentation to the user on the content selection interface based at least in part on the user activity of that user.