17823745. NAVIGATION PATHS FOR DIRECTING USERS TO LOCATIONS WITHIN A PHYSICAL RETAIL STORE USING EXTENDED REALITY simplified abstract (Micron Technology, Inc.)

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NAVIGATION PATHS FOR DIRECTING USERS TO LOCATIONS WITHIN A PHYSICAL RETAIL STORE USING EXTENDED REALITY

Organization Name

Micron Technology, Inc.

Inventor(s)

Saideep Tiku of Folsom CA (US)

Poorna Kale of Folsom CA (US)

NAVIGATION PATHS FOR DIRECTING USERS TO LOCATIONS WITHIN A PHYSICAL RETAIL STORE USING EXTENDED REALITY - A simplified explanation of the abstract

This abstract first appeared for US patent application 17823745 titled 'NAVIGATION PATHS FOR DIRECTING USERS TO LOCATIONS WITHIN A PHYSICAL RETAIL STORE USING EXTENDED REALITY

Simplified Explanation

    • Explanation:**

- An extended reality (XR) device can receive a list of items to be purchased. - The XR device can identify physical retail stores that carry the items. - It can recommend other items based on a theme. - The XR device can provide a list of physical retail stores and navigate the user to the items within the store.

    • Potential Applications:**

- Retail shopping assistance - Enhanced shopping experiences - Location-based marketing

    • Problems Solved:**

- Difficulty in finding specific items in physical retail stores - Lack of personalized recommendations while shopping - Limited in-store navigation assistance

    • Benefits:**

- Improved shopping efficiency - Enhanced user experience - Increased sales for physical retail stores


Original Abstract Submitted

In some implementations, an extended reality (XR) device may receive, via an interface of the XR device, an indication of items to be purchased. The XR device may identify one or more physical retail stores that carry the items. The XR device may identify one or more recommended items based on the theme. The XR device may provide, via the interface, a list of the one or more physical retail stores. The XR device may detect that the XR device is within a physical retail store, of the one or more physical retail stores, based on a geographic location associated with the XR device. The XR device may provide, via the interface, an in-store navigation path to direct a user of the XR device via overlayed audio-visual cues to locations within the physical retail store at which the items are held.