Transform SR Brands LLC (20240232949). METHOD AND SYSTEM FOR GESTURE-BASED CROSS CHANNEL COMMERCE AND MARKETING simplified abstract
Contents
METHOD AND SYSTEM FOR GESTURE-BASED CROSS CHANNEL COMMERCE AND MARKETING
Organization Name
Inventor(s)
Vijan Bhaumik of Bloomingdale IL (US)
Shubham Agarwal of Arlington Heights IL (US)
METHOD AND SYSTEM FOR GESTURE-BASED CROSS CHANNEL COMMERCE AND MARKETING - A simplified explanation of the abstract
This abstract first appeared for US patent application 20240232949 titled 'METHOD AND SYSTEM FOR GESTURE-BASED CROSS CHANNEL COMMERCE AND MARKETING
The abstract describes a patent application where a computing device connected to a digital signage device analyzes characteristic information of a visitor to determine advertisement attributes and display a selected advertisement based on the analysis. The characteristic information is generated by the digital signage device using video analytics. The computing device also receives gesture information from the visitor's mobile device in response to the displayed advertisement and pushes content associated with the advertisement for the visitor to place an order.
- Computing device analyzes visitor characteristic information from digital signage
- Determines advertisement attributes based on analysis
- Selects and displays a specific advertisement for the visitor
- Characteristic information generated by digital signage using video analytics
- Receives gesture information from visitor's mobile device in response to the advertisement
- Pushes content associated with the advertisement to the visitor for ordering
Potential Applications: - Targeted advertising in public spaces - Enhanced customer engagement through personalized content - Efficient marketing strategies based on visitor behavior analysis
Problems Solved: - Improving the effectiveness of advertising campaigns - Enhancing customer experience through tailored content delivery
Benefits: - Increased engagement and interaction with advertisements - Higher conversion rates for advertised products or services - Real-time feedback on advertisement performance
Commercial Applications: "Smart Advertising Technology: Enhancing Customer Engagement and Conversion Rates"
Prior Art: Further research can be conducted in the field of personalized advertising and customer targeting technologies.
Frequently Updated Research: Stay updated on advancements in video analytics, gesture recognition, and cloud computing technologies for advertising purposes.
Questions about Smart Advertising Technology: 1. How does the system ensure visitor privacy while collecting characteristic information? 2. What measures are in place to prevent unauthorized access to visitor data?
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Original Abstract Submitted
a computing device (e.g., a server) coupled to a digital signage device may receive characteristic information associated with a visitor of the digital signage device. the received characteristic information may be analyzed, and based on a result of the analysis, advertisement attributes may be determined. the computing device may select, based on the determined advertisement attributes, a particular advertisement from a plurality of advertisement bids. the computing device may cause display of the selected particular advertisement on the digital signage device for the visitor. the characteristic information may be generated by the digital signage device utilizing a video analytics. the computing device may receive particular gesture information associated with a mobile device of the visitor who responds to the displayed particular advertisement. the computing device may cause a cloud computing platform to push content associated with the particular advertisement into the mobile device for the visitor to place an order.
