The Nielsen Company (US), LLC (20240290334). AUDIO WATERMARKING FOR PEOPLE MONITORING simplified abstract
Contents
AUDIO WATERMARKING FOR PEOPLE MONITORING
Organization Name
Inventor(s)
Alexander Topchy of New Port Richey FL (US)
Padmanabhan Soundararajan of Tampa FL (US)
Venugopal Srinivasan of Tarpon Springs FL (US)
AUDIO WATERMARKING FOR PEOPLE MONITORING - A simplified explanation of the abstract
This abstract first appeared for US patent application 20240290334 titled 'AUDIO WATERMARKING FOR PEOPLE MONITORING
The patent application describes methods for monitoring people by detecting watermarks in audio signals obtained from acoustic sensors. The first watermark identifies media presented by a monitored media device, while the second watermark identifies a mobile device or user. The second watermark is classified as a media watermark or a people monitoring watermark based on its characteristics. When the second watermark is found in the audio signal, information decoded from it can identify the mobile device or user exposed to the media presented by the monitored device.
- Detecting watermarks in audio signals from acoustic sensors
- Identifying media presented by a monitored device
- Differentiating between media and people monitoring watermarks
- Reporting information decoded from watermarks to identify mobile devices or users
- Monitoring exposure to media presented by the monitored device
Potential Applications: - Media monitoring in public spaces - User behavior analysis in retail environments - Security and surveillance applications
Problems Solved: - Monitoring and tracking user interactions with media devices - Identifying individuals exposed to specific media content - Enhancing security and surveillance measures
Benefits: - Improved monitoring and tracking capabilities - Enhanced security and surveillance in public spaces - Better understanding of user behavior and preferences
Commercial Applications: Title: "Advanced People Monitoring Technology for Media Devices" This technology can be utilized in retail stores, airports, public transportation hubs, and other public spaces to monitor user interactions with media devices, enhance security measures, and analyze user behavior for targeted marketing strategies.
Questions about People Monitoring Technology: 1. How does this technology differentiate between media and people monitoring watermarks? 2. What are the potential privacy concerns associated with monitoring individuals through audio signals?
Frequently Updated Research: Stay updated on advancements in audio watermarking technology, user tracking methods, and privacy regulations related to monitoring individuals in public spaces.
Original Abstract Submitted
disclosed example people monitoring methods include detecting a first watermark in a first audio signal obtained from an acoustic sensor, the first watermark identifying media presented by a monitored media device, determining whether a second watermark, different from the first watermark, is embedded in the first audio signal obtained from the acoustic sensor, the second watermark identifying at least one of a mobile device or a user of the mobile device, classifying the second watermark as a media watermark or a people monitoring watermark based on a characteristic of the second watermark, and when the second watermark is determined to be embedded in the first audio signal, reporting at least one of the second watermark or information decoded from the second watermark to identify at least one of the mobile device or the user of the mobile device as being exposed to the media presented by the monitored media device.
