The Nielsen Company (US), LLC (20240223852). Use of Doppler Shift as a Basis to Determine Area of Focus simplified abstract
Contents
Use of Doppler Shift as a Basis to Determine Area of Focus
Organization Name
Inventor(s)
John Thomas Livoti of Clearwater FL (US)
Stanley Wellington Woodruff of Palm Harbor FL (US)
Use of Doppler Shift as a Basis to Determine Area of Focus - A simplified explanation of the abstract
This abstract first appeared for US patent application 20240223852 titled 'Use of Doppler Shift as a Basis to Determine Area of Focus
Simplified Explanation:
This patent application describes a method and system for using Doppler shift to detect user focus, such as attraction to audio media or associated objects. A portable processing device carried by the user receives audio media from a fixed location, with periodic watermarking encoded at a baseline frequency. The device detects a change in frequency of the watermarking over time, indicating user attraction to the audio media or associated object.
- Detects user focus using Doppler shift
- Portable processing device receives audio media with watermarking
- Detects change in watermarking frequency over time
- Indicates user attraction to audio media or associated object
Potential Applications:
1. Media consumption analysis 2. Marketing and advertising effectiveness 3. User engagement tracking in retail environments
Problems Solved:
1. Determining user interest in audio media 2. Identifying attraction to specific objects or products 3. Providing real-time feedback on user focus
Benefits:
1. Improved user experience customization 2. Enhanced marketing strategies 3. Increased user engagement and interaction
Commercial Applications:
Potential commercial applications include targeted advertising, personalized content recommendations, and interactive retail experiences.
Questions about Doppler Shift Detection Technology:
1. How does Doppler shift detection technology improve user engagement analysis?
- Doppler shift detection technology allows for real-time tracking of user focus, providing valuable insights into user behavior and preferences.
2. What are the key advantages of using Doppler shift for detecting user attraction to audio media?
- Doppler shift offers a non-intrusive and accurate method for determining user interest, leading to more effective marketing and personalized experiences.
Original Abstract Submitted
a method system for use of doppler shift as a basis to detect user focus, such as to detect that a user was attracted to audio media and/or to an associated object. a portable processing device carried by the user receives audio media emitted from an audio source at a fixed location, the audio media having periodic watermarking encoded at a baseline frequency. the portable processing device detects a change in frequency of the periodic watermarking over time, such as the frequency progressing from at least being higher than the baseline frequency to being the baseline frequency for at least a predefined threshold period of time. based on the detected change in frequency of the periodic watermarking over time, the portable device then provides a report indicating that the user was attracted to the audio media and/or to an object (e.g., a commercial object) collocated with the audio source.
