Target Brands, Inc. (20240412252). PERSONALIZED RANKING OF PROMOTIONAL ITEMS
Contents
PERSONALIZED RANKING OF PROMOTIONAL ITEMS
Organization Name
Inventor(s)
HAEMA Nilakanta of Minneapolis MN (US)
CHAD Morgan of Sunnyvale CA (US)
LUYEN Le of Minneapolis MN (US)
ANICK Saha of Bellevue WA (US)
KUSUMAKUMARI Vanteru of Sunnyvale CA (US)
PERSONALIZED RANKING OF PROMOTIONAL ITEMS
This abstract first appeared for US patent application 20240412252 titled 'PERSONALIZED RANKING OF PROMOTIONAL ITEMS
Original Abstract Submitted
in general, this disclosure is directed to presenting eligible promotional items on an offer description page. in some embodiments, the eligible promotional items are personalized based on customer relevancy. one aspect is a method for dynamically presenting items eligible for a promotion on an e-commerce application of a retailer, the method comprising receiving, from a customer user computing device associated with a customer user, a request for an offer description page of the promotion, retrieving the items eligible for the promotion and user interaction data associated with the customer user, ranking the items eligible for the promotion based as least in part on the user interaction data, and generating a user interface for the offer description page presenting the items eligible for the promotion according to the ranking, wherein the offer description page initially displays a subset of the highest ranked items eligible for the promotion.
