TRUIST BANK (20240249345). SYSTEM FOR FACILITATING USER ENGAGEMENTS DURING NAVIGATION OF VIRTUAL MARKETPLACE simplified abstract

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SYSTEM FOR FACILITATING USER ENGAGEMENTS DURING NAVIGATION OF VIRTUAL MARKETPLACE

Organization Name

TRUIST BANK

Inventor(s)

Micah Ryan Tinklepaugh of Charlotte NC (US)

Robert Laurence Dessert of Marietta GA (US)

SYSTEM FOR FACILITATING USER ENGAGEMENTS DURING NAVIGATION OF VIRTUAL MARKETPLACE - A simplified explanation of the abstract

This abstract first appeared for US patent application 20240249345 titled 'SYSTEM FOR FACILITATING USER ENGAGEMENTS DURING NAVIGATION OF VIRTUAL MARKETPLACE

Simplified Explanation:

This patent application describes a system that engages with a user navigating a virtual three-dimensional environment using a virtual reality computing device. The system collects interaction data related to the user's interactions with interactive elements associated with products or services in the virtual environment. It also accesses the user's personal data stored in the system's memory. Based on the analysis of the interaction data and personal data, the system sends customized communications to the user's virtual reality computing device.

  • The system engages with users in a virtual three-dimensional environment.
  • Interaction data related to user interactions with interactive elements is collected.
  • Personal data of the user stored in the system is accessed.
  • Customized communications are sent to the user's virtual reality computing device based on the analysis of interaction data and personal data.

Potential Applications: - Virtual reality shopping experiences - Personalized advertising in virtual environments - Interactive virtual tours for real estate or tourism

Problems Solved: - Enhancing user engagement in virtual environments - Providing personalized experiences based on user data - Improving marketing and advertising strategies in virtual reality

Benefits: - Increased user interaction and immersion in virtual environments - Targeted and personalized communication with users - Enhanced user experience and satisfaction

Commercial Applications: Title: Personalized Virtual Reality Engagement System This technology can be utilized in various industries such as e-commerce, marketing, real estate, and entertainment. Companies can use this system to create immersive and personalized experiences for users, leading to increased customer engagement and potentially higher conversion rates.

Prior Art: Prior art related to this technology may include research on personalized advertising in virtual reality, user engagement strategies in virtual environments, and data-driven marketing approaches in immersive technologies.

Frequently Updated Research: Researchers are constantly exploring new ways to enhance user experiences in virtual reality environments, including the use of artificial intelligence for personalized interactions, real-time data analysis for targeted communications, and the integration of biometric feedback for more immersive experiences.

Questions about Virtual Reality Engagement Systems: 1. How does this technology impact user engagement in virtual environments? 2. What are the potential privacy concerns associated with accessing and analyzing user personal data in virtual reality systems?


Original Abstract Submitted

a system for engaging with a user navigating a virtual three-dimensional environment is configured to receive interaction data associated with the user interacting with an interactive element while navigating the virtual three-dimensional environment via use of a virtual reality computing device of the user, wherein the interactive element is associated with a product and/or service. the system is also configured to access personal data of the user stored to a memory device of the system. the system sends a communication to the virtual reality computing device of the user having content determined by an analysis of the received interaction data and the accessed personal data of the user.