Snap inc. (20240345704). PROVIDING CONTEXTUAL DATA FOR CANDIDATE MESSAGE RECIPIENTS simplified abstract

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PROVIDING CONTEXTUAL DATA FOR CANDIDATE MESSAGE RECIPIENTS

Organization Name

snap inc.

Inventor(s)

Nathan Kenneth Boyd of Los Angeles CA (US)

Imani Ritchards of Los Angeles CA (US)

David Phillip Taitz of Los Angeles CA (US)

PROVIDING CONTEXTUAL DATA FOR CANDIDATE MESSAGE RECIPIENTS - A simplified explanation of the abstract

This abstract first appeared for US patent application 20240345704 titled 'PROVIDING CONTEXTUAL DATA FOR CANDIDATE MESSAGE RECIPIENTS

The present disclosure involves a system and method for providing contextual data for candidate recipients of a message.

  • Receiving an indication of first user input to select recipients for a message.
  • Determining a first set of candidate recipients with active content collections and a second set with available location data.
  • Displaying a recipient selection interface with cells for each candidate recipient, differentiated based on their characteristics.
    • Key Features and Innovation:**
  • System and method for selecting message recipients based on active content collections and location data.
  • User-friendly interface for recipient selection.
  • Efficient way to target specific recipients for messages.
    • Potential Applications:**
  • Marketing campaigns targeting users with specific interests or in certain locations.
  • Emergency alerts sent to users in a particular area.
  • Personalized messages based on user preferences and location.
    • Problems Solved:**
  • Targeting the right recipients for messages.
  • Ensuring messages are relevant to the recipients.
  • Improving user engagement with messages.
    • Benefits:**
  • Increased message effectiveness.
  • Higher user engagement.
  • Improved user experience.
    • Commercial Applications:**

Potential commercial uses include targeted advertising, location-based promotions, and personalized messaging services. This technology could have significant implications for marketing strategies and customer engagement.

    • Questions about the Technology:**

1. How does this technology improve user engagement with messages? 2. What are the potential privacy concerns related to using location data for message targeting?

    • Frequently Updated Research:**

Stay updated on advancements in user targeting technologies, location-based messaging, and user engagement strategies to enhance the effectiveness of this system.


Original Abstract Submitted

aspects of the present disclosure involve a system comprising a computer-readable storage medium storing a program and method for providing contextual data for candidate recipients. the program and method provide for receiving, from a device of a user, an indication of first user input to select recipients for a message generated by the user; in response to receiving the indication of first user input, determining a first set of candidate recipients, from among plural candidate recipients, having a respective active content collection associated therewith, and determining a second set of candidate recipients having available location data associated therewith; and causing the device to display a recipient selection interface with a respective cell for each candidate recipient. the recipient selection interface differentiates display of the respective cells for the first set of candidate recipients, and further differentiates display of the respective cells for the second set of candidate recipients.

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