Snap inc. (20240273897). DYNAMIC CONTEXTUAL MEDIA FILTER simplified abstract

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DYNAMIC CONTEXTUAL MEDIA FILTER

Organization Name

snap inc.

Inventor(s)

Ebony James Charlton of London (GB)

Celia Nicole Mourkogiannis of Los Angeles CA (US)

Travis Chen of Los Angeles CA (US)

Kevin Dechau Tang of New York NY (US)

Kaveh Anvaripour of Culver City CA (US)

DYNAMIC CONTEXTUAL MEDIA FILTER - A simplified explanation of the abstract

This abstract first appeared for US patent application 20240273897 titled 'DYNAMIC CONTEXTUAL MEDIA FILTER

Simplified Explanation:

This patent application describes a system that can capture an image frame at a client device, identify an object category within the image, access media content associated with that category, generate a presentation of the media content, and display it within the image frame on the client device.

  • The system captures an image frame at a client device.
  • It identifies the object category depicted in the image.
  • The system accesses media content related to the object category from a media repository.
  • It generates a presentation of the media content.
  • The presentation is displayed within the image frame on the client device.

Key Features and Innovation:

  • Image frame capture at client device.
  • Object category identification within the image.
  • Accessing media content from a repository.
  • Generating a presentation of the media content.
  • Displaying the presentation within the image frame on the client device.

Potential Applications:

This technology could be used in augmented reality applications, advertising, e-commerce, and interactive media experiences.

Problems Solved:

This technology streamlines the process of accessing relevant media content based on object identification within images, enhancing user experiences and engagement.

Benefits:

  • Enhanced user engagement.
  • Personalized content delivery.
  • Streamlined access to relevant media content.

Commercial Applications:

Potential commercial applications include marketing campaigns, interactive product catalogs, and personalized advertising platforms.

Prior Art:

Readers interested in prior art related to this technology could explore image recognition systems, augmented reality applications, and interactive media technologies.

Frequently Updated Research:

Stay updated on advancements in image recognition technology, augmented reality applications, and interactive media content delivery systems.

Questions about the Technology:

1. How does this technology improve user engagement with media content? 2. What are the potential privacy implications of using this system for object identification in images?


Original Abstract Submitted

a contextual filter system configured to perform operations that include, capturing an image frame at a client device, wherein the image frame includes a depiction of an object, identifying an object category of the object based on the depiction of the object within the image frame, accessing media content associated with the object category within a media repository, generating a presentation of the media content, and causing display of the presentation of the media content within the image frame at the client device.