Snap inc. (20240249717). MESSAGING SYSTEM WITH TREND ANALYSIS OF CONTENT simplified abstract

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MESSAGING SYSTEM WITH TREND ANALYSIS OF CONTENT

Organization Name

snap inc.

Inventor(s)

Leonardo Ribas Machado Das Neves of Marina del Rey CA (US)

VÍtor Silva Sousa of Los Angeles CA (US)

Shubham Vij of Los Angeles CA (US)

MESSAGING SYSTEM WITH TREND ANALYSIS OF CONTENT - A simplified explanation of the abstract

This abstract first appeared for US patent application 20240249717 titled 'MESSAGING SYSTEM WITH TREND ANALYSIS OF CONTENT

The messaging system described in the patent application performs trend analysis on user-generated content, such as text captions or media overlays, to identify trending words or phrases.

  • The system extracts modifications made to content items by users and analyzes the frequency of specific words in both the original content and the modifications.
  • It determines if a word is trending based on its frequency compared to an aggregate frequency of all words.
  • When a word is identified as a trend, the system generates trend content associated with that word, which can be text, an image, or an augmentation content.

Potential Applications: - Social media platforms could use this technology to identify popular topics and create targeted content. - Marketing companies could leverage trending words to tailor their campaigns to current interests. - News organizations could analyze trending words to understand public sentiment and prioritize coverage.

Problems Solved: - Helps users stay informed about current trends and topics of interest. - Enables businesses to create more relevant and engaging content for their audience. - Streamlines the process of identifying and capitalizing on emerging trends.

Benefits: - Improved user engagement through personalized and timely content. - Enhanced marketing strategies based on real-time trend analysis. - Efficient content creation and curation by focusing on trending topics.

Commercial Applications: Title: Trend Analysis Messaging System for Targeted Content Creation This technology could revolutionize social media marketing, content creation, and news reporting by providing real-time insights into trending topics and facilitating the creation of relevant and engaging content.

Questions about Trend Analysis Messaging System: 1. How does the system determine if a word is trending? The system compares the frequency of a word in content items and modifications to an aggregate frequency to identify trends. 2. What types of content can be generated in response to a trending word? The system can generate text, images, or augmentation content related to the trending word.


Original Abstract Submitted

a messaging system performs trend analysis on content produced by users of the messaging system. the messaging system is configured to extract modifications from content items received from client devices associated with users where the content items are modified using the modifications that comprises a text caption or a media overlay. the messaging system is further configured to determine one or more words from the content items and the extracted modifications and determine a frequency of the one or more words in the content items and the extracted modifications. the messaging system is further configured to determine whether the one or more words is a trend based on the frequency and an aggregate frequency. the messaging system is further configured to in response to the one or more words being determined as the trend, generating trend content associated with the one or more words, the trend content being a text, an image, or an augmentation content.