Snap inc. (20240211101). SELECTABLE ITEMS PROVIDING POST-VIEWING CONTEXT ACTIONS simplified abstract

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SELECTABLE ITEMS PROVIDING POST-VIEWING CONTEXT ACTIONS

Organization Name

snap inc.

Inventor(s)

Marc Brown of New York NY (US)

Shaun Harrison of Oakdale CA (US)

Christie Marie Heikkinen of Sherman Oaks CA (US)

David Phillip Taitz of Los Angeles CA (US)

Jeremy Baker Voss of Los Angeles CA (US)

SELECTABLE ITEMS PROVIDING POST-VIEWING CONTEXT ACTIONS - A simplified explanation of the abstract

This abstract first appeared for US patent application 20240211101 titled 'SELECTABLE ITEMS PROVIDING POST-VIEWING CONTEXT ACTIONS

The abstract of this patent application describes a method for generating selectable items that provide post-viewing context actions. It involves a processor receiving a media content item with a first media overlay from a first client device, displaying an active notification associated with the media content item on a notification user interface by a second client device, receiving a selection of the active notification from the second client device, and displaying the media content item in response to the selection. Subsequently, the processor causes the second client device to display a notification user interface with an inactive notification and a first selectable item associated with the first media overlay.

  • Processor receives media content item with first media overlay
  • Active notification displayed on notification user interface by second client device
  • Selection of active notification received from second client device
  • Media content item displayed in response to selection
  • Notification user interface displayed with inactive notification and first selectable item

Potential Applications: - Enhanced user engagement with media content - Interactive advertising campaigns - Personalized content recommendations

Problems Solved: - Providing users with post-viewing actions related to media content - Increasing user interaction with notifications

Benefits: - Improved user experience - Increased user engagement with media content - Enhanced marketing opportunities

Commercial Applications: Title: Interactive Media Content Engagement Technology This technology could be used in various commercial applications such as: - Digital marketing campaigns - Content streaming platforms - E-commerce websites

Questions about Interactive Media Content Engagement Technology: 1. How does this technology improve user engagement with media content? This technology enhances user engagement by providing post-viewing context actions related to the media content, increasing interaction and personalization.

2. What are the potential applications of this technology beyond media content? This technology could be applied to various industries such as advertising, e-commerce, and entertainment to enhance user engagement and interaction.


Original Abstract Submitted

method of generating selectable items providing post-viewing context actions starts with a processor receiving a media content item with first media overlay from first client device. processor causes an active notification associated with the media content item to be displayed on a notification user interface by a second client device. processor receives a selection of the active notification from the second client device and in response to receiving the selection of the active notification, causes the media content item to be displayed by the second client device. the processor, in response to the media content item being displayed by the second client device, causes the second client device to display the notification user interface comprising an inactive notification and a first selectable item that is associated with the first media overlay. other embodiments are described herein.