Snap Inc. (20240256595). TAG DISTRIBUTION VISUALIZATION SYSTEM simplified abstract

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TAG DISTRIBUTION VISUALIZATION SYSTEM

Organization Name

Snap Inc.

Inventor(s)

Xuan Huang of Redmond WA (US)

Andrew Maxwell of Los Angeles CA (US)

Shuai Tong of Los Angeles CA (US)

Xiaoyu Wang of Playa Vista CA (US)

TAG DISTRIBUTION VISUALIZATION SYSTEM - A simplified explanation of the abstract

This abstract first appeared for US patent application 20240256595 titled 'TAG DISTRIBUTION VISUALIZATION SYSTEM

The abstract describes a visualization system that analyzes media content to detect tags and identify associated campaigns based on location data from client devices.

  • Simplified Explanation: The system analyzes media content to find tags and links them to campaigns based on location data.
  • Key Features and Innovation:

- Receives message requests with location data and media content from client devices. - Analyzes media content to detect tags embedded within. - Identifies campaigns associated with the tags. - Determines campaign distribution based on location data.

  • Potential Applications:

- Targeted advertising based on location and media content. - Campaign tracking and analysis. - Personalized content delivery.

  • Problems Solved:

- Efficient campaign targeting. - Improved campaign performance tracking. - Enhanced user engagement through personalized content.

  • Benefits:

- Increased campaign effectiveness. - Better understanding of user preferences. - Enhanced user experience.

  • Commercial Applications:

"Location-Based Campaign Visualization System for Targeted Advertising and Content Delivery"

  • Questions about the Technology:

1. How does the system ensure user privacy while analyzing location data? 2. What measures are in place to prevent misuse of the campaign distribution information?

  • Frequently Updated Research:

Stay updated on advancements in location-based advertising technologies and user data privacy regulations.


Original Abstract Submitted

in various embodiments described herein, a visualization system receives message requests from client devices, wherein the message requests comprise at least location data that identifies a location of a client device, and media content, wherein the media content includes at least one of image data, audio data, and video data. in response to receiving the message requests that comprise the media content, the visualization system analyzes and parses the media content to detect one or more tags embedded within the media content. in response to detecting the tag, the visualization system identifies a campaign or account referenced by or associated with the tag. based on the identification of the campaign based on the tag within the media content, the visualization system determines a distribution of the campaign based on the location data from the message request.