Samsung Electronics Co., Ltd. (20240320939). SYSTEM AND METHOD FOR SELECTING TARGETS IN AN AUGMENTED REALITY ENVIRONMENT simplified abstract

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SYSTEM AND METHOD FOR SELECTING TARGETS IN AN AUGMENTED REALITY ENVIRONMENT

Organization Name

Samsung Electronics Co., Ltd.

Inventor(s)

Nova T. Spivack of Sherman Oaks CA (US)

SYSTEM AND METHOD FOR SELECTING TARGETS IN AN AUGMENTED REALITY ENVIRONMENT - A simplified explanation of the abstract

This abstract first appeared for US patent application 20240320939 titled 'SYSTEM AND METHOD FOR SELECTING TARGETS IN AN AUGMENTED REALITY ENVIRONMENT

The abstract describes techniques for facilitating electronic commerce in an augmented reality environment.

  • Detect presence of physical products or real-life services using a mobile device
  • Present information for conducting transactions via augmented reality
  • Detect targets in the augmented reality platform and prompt user to choose an object of interest

Potential Applications: - Enhancing the shopping experience by allowing users to interact with products in a virtual environment - Streamlining the process of purchasing physical goods or services through augmented reality technology

Problems Solved: - Bridging the gap between online and offline shopping experiences - Providing a more immersive and interactive way for users to make purchasing decisions

Benefits: - Increased engagement and interactivity for consumers - Improved convenience and efficiency in the shopping process

Commercial Applications: Augmented reality e-commerce platforms could be utilized by retailers to enhance their online shopping experiences and drive sales through innovative technology.

Questions about Augmented Reality E-Commerce: 1. How does augmented reality technology enhance the shopping experience for consumers? - Augmented reality technology allows consumers to interact with products in a virtual environment, providing a more immersive and engaging shopping experience.

2. What are the potential challenges of implementing augmented reality e-commerce platforms? - Challenges may include technical limitations, user adoption, and the need for retailers to invest in the necessary technology and infrastructure.


Original Abstract Submitted

techniques are disclosed for facilitating electronic commerce in an augmented reality environment. in some embodiments, a method comprises detecting, by a mobile device, presence of the physical product or the real life service; and presenting, on the mobile device, information to conduct the transaction of a physical product or a real life service via the augmented reality environment. in some embodiments, a method comprises detecting one or more targets in the augmented reality platform using a select area in a perspective of a user, the perspective being captured by a mobile device; and prompting the user to choose an object of interest from the one or more detected targets.