SHOPIFY INC. (20240272711). SYSTEMS AND METHODS FOR RESPONSIVE USER INTERFACE BASED ON GAZE DEPTH simplified abstract

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SYSTEMS AND METHODS FOR RESPONSIVE USER INTERFACE BASED ON GAZE DEPTH

Organization Name

SHOPIFY INC.

Inventor(s)

Russ Maschmeyer of Berkeley CA (US)

Eric Andrew Florenzano of San Francisco CA (US)

Brennan Letkeman of Calgary (CA)

Diego Macario Bello of Montreal (CA)

Daniel Beauchamp of Toronto (CA)

SYSTEMS AND METHODS FOR RESPONSIVE USER INTERFACE BASED ON GAZE DEPTH - A simplified explanation of the abstract

This abstract first appeared for US patent application 20240272711 titled 'SYSTEMS AND METHODS FOR RESPONSIVE USER INTERFACE BASED ON GAZE DEPTH

    • Simplified Explanation:**

The patent application discusses using eye tracking in virtual reality and augmented reality to determine the user's gaze direction and depth, enhancing user interaction by modifying the user interface based on this information.

    • Key Features and Innovation:**
  • Eye tracking technology used in VR and AR.
  • Determining both gaze direction and depth.
  • Modifying user interface based on gaze information.
  • Enhancing user interaction in virtual environments.
    • Potential Applications:**

This technology can be applied in:

  • Gaming industry for immersive experiences.
  • Training simulations for enhanced learning.
  • Medical field for surgical training and visualization.
  • Design and architecture for virtual walkthroughs.
  • Marketing and advertising for personalized content delivery.
    • Problems Solved:**
  • Difficulty in accurately determining user focus in VR/AR.
  • Lack of personalized user interaction in virtual environments.
  • Limited user engagement due to static interfaces.
  • Challenges in creating truly immersive experiences.
    • Benefits:**
  • Enhanced user experience in virtual environments.
  • Improved user engagement and interaction.
  • Personalized content delivery based on user gaze.
  • More accurate data on user behavior and preferences.
    • Commercial Applications:**
  • "Enhancing User Interaction in Virtual Environments Using Gaze Tracking Technology"
  • Potential commercial uses in gaming, training, medical, design, and marketing industries.
  • Market implications include increased demand for immersive technologies and personalized user experiences.
    • Questions about Eye Tracking Technology:**

1. How does eye tracking technology work in virtual reality and augmented reality? 2. What are the main benefits of incorporating gaze tracking in user interfaces?


Original Abstract Submitted

in virtual reality (vr) and augmented reality (ar), eye tracking may be performed to determine the user's gaze direction. the gaze direction may be used to enhance user interaction. however, when a user gazes in a particular direction, it could sometimes be the case that there are multiple items located in that gaze direction, each at a different depth. the gaze of direction alone might not be indicative of the item at which the user is looking. therefore, in some embodiments, to try to further enhance user interaction, a gaze depth of the gaze may be determined. some embodiments are directed to performing eye tracking to detect a gaze depth of a human's gaze and modifying a user interface (ui) responsive to a change in the gaze depth.

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