Rovi Guides, Inc. (20240273578). Ecosystem for NFT Trading in Public Media Distribution Platforms simplified abstract

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Ecosystem for NFT Trading in Public Media Distribution Platforms

Organization Name

Rovi Guides, Inc.

Inventor(s)

Ankur Anil Aher of Kalyan (IN)

Jeffry Copps Robert Jose of Chennai (IN)

Reda Harb of Tampa FL (US)

Ecosystem for NFT Trading in Public Media Distribution Platforms - A simplified explanation of the abstract

This abstract first appeared for US patent application 20240273578 titled 'Ecosystem for NFT Trading in Public Media Distribution Platforms

The abstract of this patent application describes a computer-implemented method and apparatus for offering the option to purchase a non-fungible token (NFT) based on a scene from a media asset to an advertiser. The method involves obtaining a scene from a media asset, identifying a product within the scene, obtaining an NFT based on the scene, matching the NFT to an advertiser based on the product, and presenting the option to purchase the matched NFT to the advertiser.

  • Obtaining a scene from a media asset
  • Identifying a product within the scene
  • Obtaining an NFT based on the scene
  • Matching the NFT to an advertiser based on the product
  • Presenting the option to purchase the matched NFT to the advertiser

Potential Applications: - Advertising and marketing campaigns - Brand partnerships and collaborations - Monetization of digital assets in the form of NFTs

Problems Solved: - Providing a new way for advertisers to engage with digital content - Facilitating the sale of NFTs based on specific scenes from media assets - Enhancing the connection between brands and digital content creators

Benefits: - Increased revenue opportunities for advertisers and content creators - Enhanced brand visibility and engagement - Streamlined process for purchasing and selling NFTs based on media scenes

Commercial Applications: Title: "Enhancing Advertiser Engagement Through NFTs Based on Media Scenes" This technology could be utilized by advertising agencies, media companies, and digital content creators to offer unique NFTs to advertisers for promotional purposes.

Prior Art: Prior art related to this technology may include patents or publications in the fields of digital advertising, NFTs, and media asset monetization.

Frequently Updated Research: Stay updated on the latest trends in NFT technology, digital advertising strategies, and media asset monetization to maximize the potential of this innovation.

Questions about the technology: 1. How does this technology impact the traditional advertising industry? 2. What are the potential legal implications of using NFTs in advertising campaigns?


Original Abstract Submitted

a computer-implemented method and an apparatus are provided for presenting an option to purchase an nft based on a scene of a media asset to an advertiser. one example computer-implemented method includes obtaining, from a first source, a scene of a media asset, determining that the scene comprises a product, obtaining, from a second source, a non-fungible token (nft) based on the scene, matching the nft to an advertiser based on the product, and presenting an option to purchase the matched nft to the advertiser.