Nippon Telegraph and Telephone Corporation (20240233277). AUGMENTED REALITY ANNOUNCEMENT INFORMATION DELIVERY SYSTEM, AND ITS DELIVERY CONTROL APPARATUS, METHOD, AND PROGRAM simplified abstract

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AUGMENTED REALITY ANNOUNCEMENT INFORMATION DELIVERY SYSTEM, AND ITS DELIVERY CONTROL APPARATUS, METHOD, AND PROGRAM

Organization Name

Nippon Telegraph and Telephone Corporation

Inventor(s)

Shunsuke Konagai of Musashino-shi, Tokyo (JP)

Hitoshi Seshimo of Musashino-shi, Tokyo (JP)

AUGMENTED REALITY ANNOUNCEMENT INFORMATION DELIVERY SYSTEM, AND ITS DELIVERY CONTROL APPARATUS, METHOD, AND PROGRAM - A simplified explanation of the abstract

This abstract first appeared for US patent application 20240233277 titled 'AUGMENTED REALITY ANNOUNCEMENT INFORMATION DELIVERY SYSTEM, AND ITS DELIVERY CONTROL APPARATUS, METHOD, AND PROGRAM

The abstract describes a patent application for a delivery control device that generates a recognition index based on a notification space, displays it in the notification space, and stores it in management information. Instead of storing the recognition index, the device stores an image characteristic extracted from the content to be displayed in the notification space.

  • The delivery control device selects a notification space viewable on an augmented reality display terminal based on the position of the terminal held by a user and the position of the notification space.
  • The device then transmits the recognition index corresponding to the selected notification space and a notification content to the augmented reality display terminal.
  • The augmented reality display terminal extracts the recognition index from captured real-life video images and superposes the notification content in the position corresponding to the index to generate and display augmented reality notification video images.
      1. Potential Applications:

- Augmented reality advertising - Interactive user interfaces - Location-based notifications

      1. Problems Solved:

- Efficient delivery of notifications in augmented reality environments - Enhanced user engagement with notifications - Seamless integration of digital content into real-world settings

      1. Benefits:

- Improved user experience - Targeted delivery of information - Enhanced visual communication

      1. Commercial Applications:

Augmented Reality Marketing: Utilizing the technology for targeted advertising campaigns in real-world settings.

      1. Questions about the Technology:

1. How does the device determine the position of the augmented reality display terminal? 2. What types of content can be displayed in the notification space using this technology?

      1. Frequently Updated Research:

Stay updated on advancements in augmented reality technology and its applications in various industries.


Original Abstract Submitted

a delivery control device generates a recognition index on a notification space basis, the recognition index used to recognize the notification space, displays the recognition index in the notification space, and stores the recognition index in management information. the delivery control device instead stores an image characteristic extracted from a content to be displayed in the notification space as the recognition index in the management information. in this state, the delivery control device selects a notification space viewable on the augmented reality display terminal based on information on the position of the augmented reality display terminal held by a user and information on the position of the notification space and transmits the recognition index corresponding to the selected notification space and a notification content to the augmented reality display terminal. in response to the above, the augmented reality display terminal extracts the recognition index from the captured real-life video images and superposes the notification content in the position corresponding to the extracted recognition index in the real-life video images to generate and display augmented reality notification video images.

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