Nec corporation (20240104628). INFORMATION PROCESSING APPARATUS, INFORMATION PROCESSING METHOD, AND NON-TRANSITORY COMPUTER-READABLE STORAGE MEDIUM simplified abstract

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INFORMATION PROCESSING APPARATUS, INFORMATION PROCESSING METHOD, AND NON-TRANSITORY COMPUTER-READABLE STORAGE MEDIUM

Organization Name

nec corporation

Inventor(s)

Atsuko Inoue of Tokyo (JP)

INFORMATION PROCESSING APPARATUS, INFORMATION PROCESSING METHOD, AND NON-TRANSITORY COMPUTER-READABLE STORAGE MEDIUM - A simplified explanation of the abstract

This abstract first appeared for US patent application 20240104628 titled 'INFORMATION PROCESSING APPARATUS, INFORMATION PROCESSING METHOD, AND NON-TRANSITORY COMPUTER-READABLE STORAGE MEDIUM

Simplified Explanation

The patent application describes an information processing apparatus that displays product information to customers in a store through a terminal screen, with specific products displayed in different regions of the screen based on their relation to each other.

  • The display processing unit transmits product information to a customer's terminal in a store.
  • The terminal screen is divided into a first region for specific products and a second region for related or specified products.
  • The specific product displayed in the first region is located in a specific spot in the store.
  • The related product displayed in the second region is either related to the specific product or specified by the store/trader.

Potential Applications

This technology could be applied in retail stores to enhance customer experience and provide targeted product information.

Problems Solved

This technology helps customers easily locate specific products in a store and discover related products, improving their shopping experience.

Benefits

- Improved customer engagement - Enhanced product visibility - Increased sales through targeted product displays

Potential Commercial Applications

"Enhancing Customer Experience in Retail Stores with Targeted Product Displays"

Possible Prior Art

There may be prior art related to digital signage systems in retail stores that display product information to customers.

Unanswered Questions

How does the apparatus determine which related products to display?

The patent application does not specify the method used to select related products for display.

What type of terminals are compatible with this information processing apparatus?

The patent application does not mention the specific types of terminals that can be used with this technology.


Original Abstract Submitted

an information processing apparatus () includes a display processing unit () that transmits information relating to a product to a terminal of a customer being present in a store, and causes the terminal to display the information on a screen, the screen includes a first region, and a second region demarcated from the first region, a product displayed in the first region of the screen is a specific product displayed in a specific location inside the store, and a product displayed in the second region of the screen is either a product being related to a type of the specific product displayed in the first region, or a product specified by the store or a trader.