Microsoft technology licensing, llc (20240291788). UNIFIED AUDIENCE TARGETING SYSTEM simplified abstract

UNIFIED AUDIENCE TARGETING SYSTEM

Organization Name

microsoft technology licensing, llc

Inventor(s)

Gaurav Bindlish of Redmond WA (US)

Harish Jayanti of Redmond WA (US)

Payel Hazra of Kirkland WA (US)

Mitali Prakash Shenoy of Redmond WA (US)

Srinivasa Raghavan Santhanam of Bellevue WA (US)

Derrick Yeqiang Quan of Bellevue WA (US)

Kfir Ami-ad of Redmond WA (US)

UNIFIED AUDIENCE TARGETING SYSTEM - A simplified explanation of the abstract

This abstract first appeared for US patent application 20240291788 titled 'UNIFIED AUDIENCE TARGETING SYSTEM

The patent application describes a system for creating a target audience group within a cloud computing environment based on selected values for different categories of data associated with users of an organization.

• The system receives a request from a user interface screen to create a target audience group with specific data values.
• It creates an audience targeting definition based on the selected values and stores it in a data store.
• The system queries data sources in the cloud computing environment to identify users with corresponding data values and stores a list of these users in a separate data store.
• The list of users is then made available to various applications in the cloud computing environment for communication or personalized experiences.

Potential Applications: - Targeted marketing campaigns - Personalized content delivery - Enhanced user engagement strategies

Problems Solved: - Efficiently creating target audience groups - Streamlining communication with specific user segments - Improving user experience through personalized content

Benefits: - Increased effectiveness of marketing efforts - Enhanced user engagement and satisfaction - Improved ROI on marketing campaigns

Commercial Applications: - Marketing automation platforms - Customer relationship management systems - Data analytics tools for targeted advertising

Questions about the technology: 1. How does this system ensure data privacy and compliance with regulations? 2. Can this system be integrated with existing CRM systems for seamless audience targeting?

Frequently Updated Research: - Stay updated on advancements in cloud computing technologies for improved audience targeting strategies.

Original Abstract Submitted

a system for creating a target audience group includes receiving a request from a user interface screen, to create a target audience group from among users of an organization associated with a cloud computing environment, where the request including selected values for a plurality of categories of data associated with the users of the organization. upon receiving the request; the method creates an audience targeting definition for the target audience group that includes the plurality of categories of data and their selected values and stores the audience targeting definition to a data store. next, one or more data sources of the cloud computing environment are queried to identify users for which values for the categories of data corresponds with the selected values and a list of those users is stored in a different data store. the list of the users is then made available to a plurality of applications of the cloud computing environment for communicating with or presenting an experience to the members of the target audience group.