Loop Now Technologies, Inc (20240236434). CONNECTED TELEVISION LIVESTREAM-TO-MOBILE DEVICE HANDOFF IN AN ECOMMERCE ENVIRONMENT simplified abstract
Contents
CONNECTED TELEVISION LIVESTREAM-TO-MOBILE DEVICE HANDOFF IN AN ECOMMERCE ENVIRONMENT
Organization Name
Inventor(s)
Michael A. Shoss of Milton (CA)
Daniel Scott Rapaport of Redwood City CA (US)
CONNECTED TELEVISION LIVESTREAM-TO-MOBILE DEVICE HANDOFF IN AN ECOMMERCE ENVIRONMENT - A simplified explanation of the abstract
This abstract first appeared for US patent application 20240236434 titled 'CONNECTED TELEVISION LIVESTREAM-TO-MOBILE DEVICE HANDOFF IN AN ECOMMERCE ENVIRONMENT
- Simplified Explanation:**
The patent application describes a method for seamlessly transitioning a livestream from a connected television to a mobile device for ecommerce purposes. Users can scan a QR code displayed on the TV screen to access the livestream on their mobile device, where they can view products for sale and make purchases.
- Key Features and Innovation:**
- Livestream handoff from connected television to mobile device for ecommerce purposes
- QR code scanning to redirect users to a website for livestream participation
- Highlighting and selling products during the livestream
- Enabling ecommerce purchases of products featured in the livestream
- Displaying promotions related to products for sale on both the connected television and mobile device
- Potential Applications:**
This technology can be applied in various ecommerce settings where livestreaming is used to showcase products and drive sales. It can also be utilized in marketing campaigns to engage consumers through interactive livestream experiences.
- Problems Solved:**
This technology addresses the challenge of seamlessly transitioning a livestream from a connected television to a mobile device for ecommerce purposes. It streamlines the process for users to view products, make purchases, and engage with promotions during the livestream.
- Benefits:**
- Enhanced user experience by enabling seamless handoff between devices
- Increased engagement and interaction with products through livestreaming
- Simplified ecommerce purchase process for users
- Improved marketing opportunities through interactive livestream promotions
- Commercial Applications:**
The technology can be used in various commercial settings, including online retail, live shopping events, and interactive marketing campaigns. It has implications for increasing sales, engaging customers, and driving conversions through livestreaming experiences.
- Questions about Livestream Handoff Technology:**
1. How does the QR code scanning process work to transition the livestream from a connected television to a mobile device? 2. What are the potential implications of this technology for ecommerce businesses and marketing strategies?
Original Abstract Submitted
disclosed embodiments provide techniques for connected television livestream-to-mobile device handoff in an ecommerce environment. a livestream or livestream replay is accessed on a device for connected television (ctv) that facilitates delivery of streaming video content to a user. a quick response (qr) code is revealed on the ctv device. a user scans the qr code with a camera located on a mobile device, and the qr code redirects the mobile device to a website. the website enables participation in a livestream using the mobile device. products for sale can be highlighted by a livestream host during the livestream. the products for sale can be identified and an ecommerce purchase of the products for sale can be enabled. promotions related to the products for sale can be displayed to the user on the ctv and mobile device during the ecommerce purchase process.
