Google llc (20240414136). PRIVACY-PRESERVING TECHNIQUES FOR CONTENT SELECTION AND DISTRIBUTION
Contents
PRIVACY-PRESERVING TECHNIQUES FOR CONTENT SELECTION AND DISTRIBUTION
Organization Name
Inventor(s)
Gang Wang of Frederick MD (US)
Marcel M. Moti Yung of New York NY (US)
PRIVACY-PRESERVING TECHNIQUES FOR CONTENT SELECTION AND DISTRIBUTION
This abstract first appeared for US patent application 20240414136 titled 'PRIVACY-PRESERVING TECHNIQUES FOR CONTENT SELECTION AND DISTRIBUTION
Original Abstract Submitted
this document describes systems and techniques for improving the integrity and protecting the security of information in content selection and distribution. in one aspect, a method includes receiving, by a first server of a secure multi-party computation (mpc) system and from an application on a client device, a request for a selection value. in response to receiving the request, the first server conducts, in collaboration with a second server of the secure mpc system, a privacy-preserving selection process and a counterfactual selection process. the first server transmits a selection result defining the first winning selection value from the privacy-preserving selection process and the second winning selection value from the counterfactual selection process and receives, from the application on the client device, a notification indicating that a digital component corresponding to the winning selection value from the privacy-preserving selection process was presented at the client device.
