Google llc (20240338515). Compositions Rendering for Publisher-Rendered Native Content Items in Applications simplified abstract

Compositions Rendering for Publisher-Rendered Native Content Items in Applications

Organization Name

google llc

Inventor(s)

Spencer S. Johnson of Morgan Hill CA (US)

Calvin Cheng of Mountain View CA (US)

David Francis Pomeroy of San Francisco CA (US)

Yucheng Wang of Mountain View CA (US)

Ranmin Chen of Milpitas CA (US)

Alexander Mermelstein of Campbell CA (US)

Lingxing Yuan of Mountain View CA (US)

Sara Christine Adkins of San Jose CA (US)

An-Tai Li of Mountain View CA (US)

Wenchao Tong of Saratoga CA (US)

Priscilla Pun of New York NY (US)

Brendan Khoi Luu of San Francisco CA (US)

Compositions Rendering for Publisher-Rendered Native Content Items in Applications - A simplified explanation of the abstract

This abstract first appeared for US patent application 20240338515 titled 'Compositions Rendering for Publisher-Rendered Native Content Items in Applications

The abstract of this patent application describes a method for obtaining third-party content elements for use in a publisher-rendered native content item slot.

• The method involves obtaining input signals indicating data about publisher-rendered native content items.
• A model associated with the content provider computing system generates an expected native content item slot size based on the input signals.
• Content item elements are obtained from a content provider by the content provider computing system.
• A replacement main asset, including a first content element from the content elements, is generated based on the expected native content item slot size.
• Data, including the replacement main asset and additional content elements, is transmitted to a publisher for use in a publisher-rendered native content item slot.

Potential Applications: - This technology can be used in digital advertising to optimize the placement of third-party content elements in native content item slots. - It can improve the efficiency and effectiveness of native advertising campaigns by ensuring the proper sizing and placement of content elements.

Problems Solved: - Ensures that third-party content elements are seamlessly integrated into publisher-rendered native content item slots. - Helps content providers and publishers deliver more engaging and relevant native advertising experiences to users.

Benefits: - Enhanced user engagement with native content items. - Improved performance of native advertising campaigns. - Streamlined process for integrating third-party content elements into publisher-rendered slots.

Commercial Applications: Optimizing native advertising campaigns, improving user engagement with sponsored content, enhancing the effectiveness of digital marketing efforts.

Questions about the technology: 1. How does this method improve the efficiency of native advertising campaigns? - This method ensures that third-party content elements are properly sized and placed in publisher-rendered native content item slots, leading to more engaging and effective advertising experiences for users.

2. What are the key benefits of using this technology in digital advertising? - The technology enhances user engagement with native content items, improves the performance of advertising campaigns, and streamlines the integration of third-party content elements into publisher-rendered slots.

Original Abstract Submitted

example embodiments of the present disclosure provide for an example method including obtaining a request for third party content elements to be used in a publisher-rendered native content item slot. the example method includes obtaining input signals comprising data indicative of publisher-rendered native content items. the example method includes generating, by a model associated with the content provider computing system, based on the input signals, an expected native content item slot size. the example method includes obtaining, by the content provider computing system, content item elements from a content provider. the example method includes generating based on the expected native content item slot size, a replacement main asset comprising a first content element of the one or more content elements. the example method includes transmitting data including the replacement main asset and additional content elements to a publisher to be used in a publisher-rendered native content item slot.