Google llc (20240220654). SECURE ATTRIBUTION USING ATTESTATION TOKENS simplified abstract

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SECURE ATTRIBUTION USING ATTESTATION TOKENS

Organization Name

google llc

Inventor(s)

Gang Wang of Mountain View CA (US)

Marcel M. Moti Yung of Mountain View CA (US)

Alex Daniel Jacobson of Mountain View CA (US)

SECURE ATTRIBUTION USING ATTESTATION TOKENS - A simplified explanation of the abstract

This abstract first appeared for US patent application 20240220654 titled 'SECURE ATTRIBUTION USING ATTESTATION TOKENS

Simplified Explanation

The patent application describes methods, systems, and apparatus for securely attributing a content platform while maintaining user data privacy. It involves receiving requests for digital components from applications on client devices, transmitting responses with data for digital components, and receiving display notifications indicating the display of these components.

  • The method involves receiving requests for digital components from applications on client devices.
  • The content platform transmits responses with data for digital components related to different applications.
  • Display notifications are received indicating the display of digital components via the applications.

Key Features and Innovation

  • Securely attributing a content platform while maintaining user data privacy.
  • Receiving requests for digital components from applications executing on client devices.
  • Transmitting responses with data for digital components related to different applications.
  • Receiving display notifications indicating the display of digital components via the applications.

Potential Applications

This technology could be applied in various content platforms, digital advertising, and data privacy solutions.

Problems Solved

This technology addresses the need for secure attribution of content platforms while protecting user data privacy.

Benefits

  • Enhanced security for content platforms.
  • Improved user data privacy protection.
  • Efficient attribution of digital components.

Commercial Applications

Potential commercial applications include digital advertising platforms, content management systems, and data privacy solutions for various industries.

Questions about the Technology

1. How does this technology improve user data privacy?

This technology improves user data privacy by securely attributing content platforms while ensuring that user data remains protected.

2. What are the potential implications of this technology in the digital advertising industry?

This technology could revolutionize digital advertising by providing secure attribution of content platforms and protecting user data privacy.

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Original Abstract Submitted

methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for securely attributing a content platform while maintain user data privacy are described. in one aspect, a method includes receiving, by a content platform and from a first application executing on a client device, a request for digital components. the request includes a first anonymous token that includes a set of content. the content platform transmits, to the first application, a response including data for a digital component that includes content related to a second application and a hash value of the first anonymous token. the content platform receives, from the first application, a display notification indicating the display of the digital component via the application, the display notification including a second anonymous token and the hash value of the first anonymous token.