Empire Technological Group Limited (20240242566). DYNAMIC PLACEMENT OF IN-GAME ADS, IN-GAME PRODUCT PLACEMENT, AND IN-GAME PROMOTIONS IN WAGER-BASED GAME ENVIRONMENTS simplified abstract

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DYNAMIC PLACEMENT OF IN-GAME ADS, IN-GAME PRODUCT PLACEMENT, AND IN-GAME PROMOTIONS IN WAGER-BASED GAME ENVIRONMENTS

Organization Name

Empire Technological Group Limited

Inventor(s)

Georg Washington of Rancho Mirage CA (US)

Joe Serra of Palm Desert CA (US)

DYNAMIC PLACEMENT OF IN-GAME ADS, IN-GAME PRODUCT PLACEMENT, AND IN-GAME PROMOTIONS IN WAGER-BASED GAME ENVIRONMENTS - A simplified explanation of the abstract

This abstract first appeared for US patent application 20240242566 titled 'DYNAMIC PLACEMENT OF IN-GAME ADS, IN-GAME PRODUCT PLACEMENT, AND IN-GAME PROMOTIONS IN WAGER-BASED GAME ENVIRONMENTS

The patent application describes techniques for implementing in-game advertising, product placement, and promotion in wager-based games at a casino gaming network.

  • Traditional video-type wager-based gaming machines can be easily converted to support in-game advertising while complying with regulatory rules.
  • The techniques enable casino gaming establishments to incorporate advertising seamlessly into their games.
  • In-game advertising can enhance the gaming experience for players and create new revenue streams for casinos.
  • The innovation allows for targeted advertising based on player behavior and preferences.
  • By integrating advertising into the gameplay, casinos can increase player engagement and retention.

Potential Applications: The technology can be applied in various casino gaming establishments to enhance revenue generation and player engagement.

Problems Solved: The technology addresses the challenge of incorporating advertising into traditional wager-based games while complying with regulatory requirements.

Benefits: The technology provides casinos with new revenue opportunities, enhances player experience, and allows for targeted advertising strategies.

Commercial Applications: The technology can be used by casino gaming establishments to increase revenue through in-game advertising and targeted promotions.

Questions about the technology: 1. How does the technology ensure compliance with regulatory rules while implementing in-game advertising? 2. What are the potential revenue implications for casinos using this technology?

Frequently Updated Research: There may be ongoing research on the effectiveness of in-game advertising in casino gaming environments and its impact on player behavior.


Original Abstract Submitted

various aspects are described herein for implementing in-game advertising, in-game product placement, and in-game promotion techniques in wager-based games conducted at an electronic gaming device of a casino gaming network. these techniques provide the ability for traditional video-type wager-based gaming machines (such as those deployed at casino gaming establishments) to be quickly and easily converted to wager-based games which support in-game advertising while still satisfying the strict regulatory compliance rules and regulations governing wager-based gaming.

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