Capital one services, llc (20250086676). PERSONA-DRIVEN AUTOMATED CONTENT ENGAGEMENT SYSTEM
Contents
PERSONA-DRIVEN AUTOMATED CONTENT ENGAGEMENT SYSTEM
Organization Name
Inventor(s)
PERSONA-DRIVEN AUTOMATED CONTENT ENGAGEMENT SYSTEM
This abstract first appeared for US patent application 20250086676 titled 'PERSONA-DRIVEN AUTOMATED CONTENT ENGAGEMENT SYSTEM
Original Abstract Submitted
in some implementations, a content hosting system may receive a content item that includes one or more interactive elements associated with a plurality of user personas that each include shared attributes associated with a user group. the content hosting system may serve the content item to a user device based on a request to access the content item. the content hosting system may track engagement data related to a content consumer associated with the user device engaging with the content item and/or the one or more interactive elements. the content hosting system may identify, among the plurality of user personas, a user persona associated with the content consumer associated with the user device based on the engagement data. the content hosting system may adapt a layout associated with the content item based on the user persona associated with the content consumer associated with the user device.
