CFPH, LLC (20240281851). Method and Apparatus for Advertising on a mobile Gaming Device simplified abstract

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Method and Apparatus for Advertising on a mobile Gaming Device

Organization Name

CFPH, LLC

Inventor(s)

Howard W. Lutnick of New York NY (US)

Kevin Burman of Hunters Hill (AU)

Dean P. Alderucci of Westport CT (US)

Geoffrey M. Gelman of Brooklyn NY (US)

Antonio Papageorgiou of Bronx NY (US)

Mark Miller of Chicago IL (US)

Method and Apparatus for Advertising on a mobile Gaming Device - A simplified explanation of the abstract

This abstract first appeared for US patent application 20240281851 titled 'Method and Apparatus for Advertising on a mobile Gaming Device

The abstract of the patent application describes a system where promotions are displayed on mobile gaming devices based on specific criteria provided by advertisers.

  • Data is used to determine when a promotion associated with an advertiser should be displayed on a mobile gaming device.
  • The data includes criteria that identify the timing for displaying the promotion.
  • This system allows advertisers to target their promotions effectively to reach the desired audience on mobile gaming devices.

Potential Applications: - Targeted advertising on mobile gaming devices - Increasing brand awareness through promotions in gaming apps - Generating revenue through advertising partnerships with mobile game developers

Problems Solved: - Inefficient advertising methods that do not reach the desired audience - Lack of targeted advertising options in the mobile gaming industry

Benefits: - Improved targeting of promotions to specific audiences - Increased revenue potential for advertisers and mobile game developers - Enhanced user experience by displaying relevant promotions

Commercial Applications: "Targeted Advertising System for Mobile Gaming Devices: Enhancing Revenue Opportunities and User Engagement"

Questions about the technology: 1. How does the system ensure that promotions are displayed at the right time to maximize effectiveness? 2. What kind of data is collected to determine when to display a promotion on a mobile gaming device?


Original Abstract Submitted

in various embodiments, promotions are featured on mobile gaming devices. data based on which a first promotion associated with a first advertiser may be displayed on a mobile gaming device. the data may include a first set of criteria identifying when the first promotion should be displayed.